Sears

Agency. Schawk Retail Marketing
As Creative Director of Schawk's Advance Planning Group, I led the development of new store concepts; promotional campaigns; and new marketing formats for Sears.

Brand mantra for a Sears concept store built for the modern consumer and their fast paced lifestyle.

Overarching seasonal (Spring) theme for Sears advertising and promotions.

Direct mail for Sears preferred fashion customer.