INTEL GLOBAL RETAIL MARKETING
Agency. Arc Worldwide
Creative lead and hands-on art director & designer supporting Intel's retail marketing partnerships in North America, Asia and Europe. Developing concepts and visuals that can be easily translated in all print and digital mediums for both in-store and e-commerce. Marketing efforts included gaming partnerships, product launches, and creating content for social media.
Intel's "World Is Watching" campaign focuses on well known on-line gamer influencers who have a large social media following. The creative uses the gaming emotes used to comment during game-play and taps into the on-line culture of the gaming enthusiast.
Static mastheads for e-commerce.
